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Editorial

Making a Profit While Differentiating Your Products

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By: DAVID SAVASTANO

Contributing Editor, Coatings World and Ink World, Coatings World and Ink World Magazine

The issue of providing value-added services for customers offers a paradox for the printing ink industry. These services, which generally fall under the heading of value-added services, typically include anything from offering systems for vendor managed inventories (VMI) to providing in-plants. There are countless new opportunities to establish services, ranging from offering environmental and R&D advice and developing color-matching software to showing customers how to cut their costs of p...

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